List of college essay prompts
Tuesday, August 25, 2020
Riba & Its Types
Riba' The word ââ¬Å"Ribaâ⬠implies abundance, increment or expansion, which effectively deciphered by Shariah phrasing, infers any overabundance pay without due (thought does exclude time estimation of cash). Sorts of Riba: 1. Riba' AnNisi'ah: This is the specified intrigue which the loan specialist takes from the borrower with regards to the time given to the borrower to repay the capital. It is HARAM dependent on the Quran and the Sunnah and the accord of Muslim researchers. . Riba' Al Fadl:â This applies to deal (trading one item for another), whereâ wares of a similar kind are traded in inconsistent sums, particularly the trading of valuable metals and groceries, it is HARAM, by the Sunnah and the concensus of researchers; as it prepares for Riba' nNasi'ah. Various ahadith have exhibited the restriction concerning gold, silver, wheat, grain, dates, and salt. The Prophet sallaAllahu ââ¬Ëalayhi wa sellem stated, ââ¬Å"Gold for gold, and silver for silver, and wheat for wheat, and grain for grain, and dates for dates, and salt for salt, as for like, equivalent for equivalent, from hand to hand (the exchange must be finished before the different sides leave one another). Be that as it may, on the off chance that the sorts are extraordinary, at that point sell as you wish, as long as it is hand to hand. â⬠â (Muslim) The Prophet sallaAllahu ââ¬Ëalayhi wa sellem additionally stated, ââ¬Å"Whoever gives more or requests more (than what he gave) submits a demonstration of Riba', the given and the taken are proportional (in the transgression). (Muslim) The Prophet sallaAllahu ââ¬Ëalayhi wa sellem stated, ââ¬Å"Prohibited selling food (of a similar assortment) aside from identical in weight and hand to hand. â⬠(Muslim) ââ¬Å"Do not sell gold for gold except if comparable in weight (and from hand to hand), and don't sell le ss sum for more noteworthy sum or the other way around, and don't sell silver for silver except if equal in weight (and from hand to hand), and don't sell less sum for more noteworthy sum or the other way around and don't sell gold or silver that is absent right now of trade for gold or silver that is available. â⬠â (settled upon) To loan a bank cash or acquire from it on the state of an installment of a fixed yearly or month to month rate pace of premium, state 2%, or pretty much, is a type of PROHIBITED RIBA'. ââ¬Å"â⬠¦ while Allah has allowed exchanging and prohibited Riba' (usury)â⬠¦ â⬠â 2:275 Poverty isn't a reason for Riba'. Mudaraba: which is a type of association where one individual puts away cash and the different contributes his ability and exertion, and they share the benefit or loss of the venture, so Islam didn't force any difficulty on the individuals (by precluding Riba') but instead it furnished them with a practical option in contrast to it, among them are the accompanying: . Qard Hasan (a wonderful advance): Istead of a Muslim crediting his cash on premium which causes contamination and curse on the entirety of his property and abuses the borrower, Islam urges him to make the advance Qard Hasan, and guaranteed him a benevolent award for it;â Allah stated, ââ¬Å"Who would h e say he is that will loan to Allah a goodly advance with the goal that Her may duplicate it to him commonly? â⬠â 2:245 2. Giving an expansion to an individual who can't reimburse the credit on time on account of budgetary trouble, until he financially recovers. Also, Islam urges the bank to excuse the credit inside and out in this circumstance;â Allah stated, ââ¬Å"And on the off chance that the borrower is in a tough time (has no cash), at that point award him time till it is simple for him to reimburse, yet in the event that you dispatch it by method of good cause, that is better for you on the off chance that you did however know. â⬠2:280 3. Shared Aid definitely: This envelops common guide on a social level, in industry and in agribusiness, and government disability by financing ranchers and industrialists and experts so as to empower them to deliver successfully. This profits an advantage to the entire Ummah. Likewise, opening schools and buidling emergency clinics and homes for the older and the debilitated and every other thing the same fall under the common guide referenced in the verseâ⬠¦ ââ¬Å"â⬠¦ help you each other in Al Birr and atTaqwa (goodness, exemplary nature and piety);â⬠¦ â⬠â 5:2â à à The society which understands these methods will continue, in the shade of this exhaustive shared guide, cheerfully and far expelled from the trouble of Riba'. . We ought not overlook the installment of Zakat to the individuals who merit it. This will majorly affect disposing of Riba'. BEWARE:à from placing your cash in a *nonIslamic bank*. Regardless of whether you don't take enthusiasm on it, the bank takes your cash and advances it out to pick up premium. So you are helping the Riba' framework, and are by implication mindful and be careful from taking advances from those banks.
Saturday, August 22, 2020
Communication Barrier Free Essays
Correspondence Barrier among Local and International Student in Malaysia. The expanding number of global understudy in Malaysia carries numerous advantages to the nation also to the nearby understudies. Nonetheless, there are numerous issues that looked by these universal understudies in this nation. We will compose a custom article test on Correspondence Barrier or on the other hand any comparable theme just for you Request Now One of them is correspondence obstruction between the neighborhood understudies. Correspondence boundary continually carry trouble to them while cooperating with the nearby understudies in the grounds. This incorporates both verbal and non-verbal correspondence. These are the hindrances:- * Limited communication There are restricted cooperations between the nearby and global understudies. The universal understudies or the neighborhood understudies possibly speak with one another when there are bunch conversations in the class or a gathering on a gathering task. They like to be with their own gathering of companions that are comparative nationality, race and culture with them. These carry them to have less correspondence with the other gathering of understudies. In the event that this thing keeps proceeding, at that point the worldwide understudies can't gain proficiency with the host nation culture, custom and convictions. They additionally will have less information about the host nation. Later on, this will carry trouble to the global understudies when they enter in the work field at the host nation. * Poor language The neighborhood and the worldwide understudies likewise have issues with the language. In Malaysia, there are just two dialects that are utilized broadly in the college as well as in the entire nation, which is Bahasa Malaysia and English Language. The universal understudies or the nearby understudies possibly utilize English Language when speaking with one another in light of the fact that the worldwide understudies donââ¬â¢t know the neighborhood language which is Bahasa Malaysia. The worldwide understudies that not from English spoken nation like understudies from China, Turkey, Arab and Japan, consistently have issue to talk in English with the nearby understudies. A portion of the neighborhood understudies or the Malaysian understudies likewise have similar issues when communicating in English with the universal understudies. These issues happen because of poor language aptitudes. This make them to impart non-verbally more than verbal. * Few dear companions The worldwide understudies in Malaysia have not many dear companions. They like to be companion with individuals that make them agreeable. They likewise make less new companions. This make them generally think in the case and not out of the container. A large portion of the global understudies donââ¬â¢t like to be companion with the nearby understudies. Same goes with the neighborhood understudies. These things happen because of some idea of likeness between them. They make these things more significant than the other rest like to make companions to learn new thing and to pick up information. * Slang is everyday language, where words mean some different option from their conventional implications, or where words are utilized that isn't genuine English words. Now and again slang or vernacular words will become word reference words through use and custom. Slang likewise one of the greatest correspondence boundaries between the neighborhood and global understudies. The global studentââ¬â¢s slang or emphasize likewise carries trouble to the nearby understudies when chatting with them. They difficult to comprehend what the global understudies attempt to let them know and now and again, these will likewise bring misconception between them. Because of these issues, they discuss less with one another. Reference 1. Hasri Hassan, Zulaikha Nurain Mudzar, Lucien Low, (2013), Corporate Communication, Pearson, Kuala Lumpur. 2. http://web journals. nottingham. air conditioning. uk/chinapolicyinstitute/2013/01/28/reconciliation of-chinese-internationals-understudies with-the-neighborhood network issues-emerging from-the-sccs-network building-discussion/3. http://english. peopledaily. com. cn/90001/90782/90872/7233749. html 4. http://www. awej. organization/? article=20 5. http://www. purdueexponent. organization/grounds/article_f0ea98bd-10f3-5507-b699-b85e32fb1955. html 6. http://www. ijbssnet. com/diaries/Vol. _2_No. _7;_Special_Issue_April_2011/5. pdf Instructions to refer to Communication Barrier, Papers
Saturday, August 1, 2020
Implicit Bias Causes, Effects, and Prevention
Implicit Bias Causes, Effects, and Prevention Theories Cognitive Psychology Print How Does Implicit Bias Influence Behavior? Explanations and Impacts of Unconscious Bias By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Medically reviewed by Medically reviewed by Steven Gans, MD on February 08, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 09, 2020 LaylaBird / Getty Images More in Theories Cognitive Psychology Behavioral Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology In This Article Table of Contents Expand Causes Implicit Attitude Test Discrimination Effects Reducing Bias View All Back To Top An implicit bias is an unconscious association, belief, or attitude toward any social group. Due to implicit biases, people may often attribute certain qualities or characteristics to all members of a particular group, a phenomenon known as stereotyping.?? It is important to remember that implicit biases operate almost entirely on an unconscious level. While explicit biases and prejudices are intentional and controllable, implicit biases are less so. A person may even express explicit disapproval of a certain attitude or belief while still harboring similar biases on a more unconscious level. Such biases do not necessarily align with our own sense of self and personal identity. In many cases, people can hold positive or negative associations with regards to their own race, gender, religion, or another personal characteristic. The Psychology Behind Peoples Prejudices Causes While people might like to believe that they are not susceptible to these biases and stereotypes, the reality is that everyone engages in them whether they like it or not. It does not mean that you are necessarily prejudiced or inclined to discriminate against other people, however. It simply means that your brain is working the way it should, taking in information to form associations and make generalizations. It is the natural tendency of the brain to sift, sort, and categorize information about the world that leads to the formation of these implicit biases. Were susceptible to the bias because of this. We tend to seek out patterns. Implicit bias occurs because of the brains natural tendency to look for patterns and associations in the world. Social cognition, or our ability to store, process, and apply information about people in social situations, is dependent on this ability to form associations about the world.We like to take shortcuts. Like other cognitive biases, the implicit bias is a result of the brains tendency to try to simplify the world. Because the brain is constantly inundated with more information than it could conceivably process, mental shortcuts make it faster and easier for the brain to sort through all of this data.Experience and social conditioning play a role. Implicit biases are influenced by experiences, although these attitudes may not be the result of direct personal experience. Cultural conditioning, media portrayals, and upbringing can all contribute to the implicit associations that people form about the members of other social groups. Implicit Attitude Test The term implicit bias was first coined by social psychologists Mahzarin Banaji and Tony Greenwald in 1995. In an influential paper introducing their theory of implicit social cognition, they proposed that social behavior was largely influenced by unconscious associations and judgments. In 1998, Banaji and Greenwald published their now famous Implicit Association Test to support their hypothesis. The test utilizes a computer program to show respondents a series of images and words to determine how long it takes someone to choose between two things. Subjects might be shown images of faces of different racial backgrounds, for example, in conjunction with either a positive word or a negative word. Subjects would then be asked to click on a positive word when they saw an image of someone from one race, and to click on a negative word when they saw someone of another race. The researchers suggest that when someone clicks quickly, it means that they possess a stronger unconscious association.?? If a person quickly clicks on a negative word every time they see a person of a particular race, the researchers suggest that this would indicate that they hold an implicit negative bias toward individuals of that race. In addition to a test of implicit racial attitudes, the IAT has also been utilized to measure unconscious biases related to gender, weight, sexuality, disability, and other areas.?? The IAT has grown in popularity and use over the last decade, yet has recently come under fire. Among the main criticisms are findings that the test results may lack reliability. Respondents may score high on racial bias on one test, and low the next time they are tested. Also of concern is that scores on the test may not necessarily correlate with individual behavior. People may score high for a type of bias on the IAT, but those results may not accurately predict how they would relate to members of a specific social group. Link With Discrimination It is important to understand that implicit bias is not the same thing as racism, although the two concepts are related. Overt racism involves conscious prejudice against members of a particular racial group and can be influenced by both explicit and implicit biases. Other forms of discrimination that can be affected by unconscious biases include ageism, sexism, homophobia, and ableism. One of the benefits of being aware of the potential impact of implicit social biases is that you can take a more active role in overcoming social stereotypes, discrimination, and prejudice. Effects Implicit biases can influence how you behave toward the members of other social groups. Researchers have found that such bias can have effects in a number of settings, including in school, work, and legal proceedings.?? Implicit Biases in School Implicit bias can lead to a phenomenon known as stereotype threat in which people internalize negative stereotypes about themselves based upon group associations. Research has shown, for example, that girls often internalize implicit attitudes related to gender and math performance.?? By the age of 9, girls have been shown to exhibit the unconscious beliefs that females have a preference for language over that of math.?? The stronger these implicit beliefs are, the less likely girls and women are to pursue math performance in school. Such unconscious beliefs are also believed to a play a role in inhibiting women from pursuing careers in science, technology, engineering, and mathematics (STEM) fields. Studies have also demonstrated that implicit attitudes can also influence how teachers respond to student behavior, suggesting that implicit bias can have a powerful impact on educational access and academic achievement. One study, for example, found that black childrenâ"and black boys in particularâ"were more likely to be expelled from school for behavioral issues.?? When teachers were told to watch for challenging behaviors, they were more likely to focus on black children than on white children. Implicit Biases in the Workplace While the Implicit Attitude Test itself may possess problems, this does not negate the existence of implicit bias. Or the existence and effects of bias, prejudice, and discrimination in the real world. Such prejudices can have very real and potentially devastating consequences. One study, for example, found that when black and white job seekers sent out similar resumes to employers, black applicants were half as likely to be called in for interviews as white job seekers with equal qualifications.?? Such discrimination is likely the result of both explicit and implicit biases toward racial groups. Even when employers strive to eliminate potential bias in hiring, subtle implicit biases may still have an impact on how people are selected for jobs or promoted to advanced positions.?? Avoiding such biases entirely can be difficult, but being aware of their existence and striving to minimize them can help. Implicit Biases in Legal Settings Implicit biases can have troubling implications in legal proceedings. Research has found that there is an overwhelming racial disparity in how black defendants are treated in criminal sentencing.?? Not only are black defendants less likely to be offered plea bargains than white defendants charged with similar crimes, they are also more likely to receive longer and harsher sentences than white defendants. How to Reduce While implicit biases can have an impact on your behavior, there are things that you can do to reduce your own bias. Focus on seeing people as individuals. Rather than focusing on stereotypes to define people, spend time considering them on a more personal, individual level.Work on consciously changing your stereotypes. If you do recognize that your response to a person might be rooted in biases or stereotypes make an effort to consciously adjust your response.Adjust your perspective. Try seeing things from another persons point of view. How would you respond if you were in their same position? What factors might contribute to how a person acts in a particular setting or situation? A Word From Verywell Implicit biases can be troubling, but they are also a pervasive part of life. Such unconscious attitudes may not necessarily align with your declared beliefs. While people are more likely to hold implicit biases that favor their own ingroup, it is not uncommon for people to hold such biases against their own social group. The good news is that these implicit biases are not set in stone. Even if you do hold unconscious biases against other groups of people, it is possible to adopt new attitudes, even on the unconscious level.?? This process is not necessarily quick or easy, but being aware of the existence of these biases is a good place to start making a change. 10 Cognitive Biases That Distort Your Thinking
Friday, May 22, 2020
Book vs. Movie Harry Potter and the Sorcerers Stone - Free Essay Example
Sample details Pages: 1 Words: 432 Downloads: 10 Date added: 2019/04/22 Category Literature Essay Level High school Tags: Harry Potter Essay Did you like this example? There are many differences when most literary works become movies. Usually because the director wants to cut parts out because he does not feel they are important enough to make the final cut. That is usually true for all works that are made into movies. Donââ¬â¢t waste time! Our writers will create an original "Book vs. Movie Harry Potter and the Sorcerers Stone" essay for you Create order The book will go more into depth about people, things, and places because they have more chapters, characters, and views on certain things than the movies will go into. When J. K. Rowling wrote Harry Potter and the Sorcerers stone and was published in 1997, it became a huge success around the world. The movie was created five years later in 2002. There were differences throughout the two of them as they usually are between literary works and movies. First, one of the big differences are how characters are portrayed and how they appear, such as looks and appearances. Harry Potter in the book is explained as smaller for his age, has a scar, obviously, crazy messy hair, and green hazel eyes. In the movie he does not have the crazy hair, is normal height for his age compared to the others and has blue eyes. Other ones include Ron, Harry Potter best friend, not having a long nose. Where in the book he is described as having a long nose and a little dorky, with red hair and freckles. Also, the Uncle and Aunt, who took Harry Potter in after his parents died, are described as blonde in the book. Details such as these are left out in Hollywood because usually, they do not care about the little details, but they are found by the ones who have read the book. Secondly, some little details in the book versus the movie are how harry potter sees his parents in the mirror when he is snooping around Hogwarts. In the book he sees his whole extended family that has passed on. Another is in the book when they Harry, Ron, And Hermione are going through their tasks to get to the Scorers stone. The movie left out the potion task, in the book Hermione completes a potion task to get through to the next stage. In the movie, she just stays behind to show aid to Ron after they win in the chess game. This just shows how different and certain things will be cut out of a movie. Sometimes they can not see every detail but everyone who has read the book sees it. Sometimes the director cuts out parts that you really liked in the book out of the movie. Showing differences between movies and their books.
Sunday, May 10, 2020
The Negative Effects Of Cell Phone Use In The Classroom
Cell phones are disruptive and frowned upon in the classroom. Despite the access smartphones give us to the world around us. Several reasons such as it being looked at as a barometer for engaging the current lecture. What can we do to instead incorporate mobile technology into the curriculum? Can this negative view of cell phones in the classroom be changed? To obtain more knowledge about my topic, I researched the causes, percentages of student cell phone use as well as related but more specific surveys such as students who disagree/agree on phones being a detriment in the classroom, and solutions that can be applied to the problem. One of the main problems with mobile phone use in school is due to the amount of over usage of theseâ⬠¦show more contentâ⬠¦Reasons like so are the reasons phones have such negative association in a classroom. Which is why I think that classrooms need to make that powerful tool of a cell phone work for them. If a student had to use their phone for class assignments then they would be less likely to get distracted with their cell phones as we now actually need to use them for a specific purpose. In the article ââ¬Å"Expanding Access to Learning with Mobile Digital Devicesâ⬠(2017). Associate professor at the University of Mississippi Jeff Carter argues ââ¬Å"I believe that the development of learning apps for these devices (and other kinds of digital learning tools) will be useful for many adult learnersâ⬠(53). He enhances that argument by pointing out the multiple times where technology has helped in improving education for those with learning disabilities. He uses such an example to point out that if those with learning ailments can improve their workload while using these tools, then a fully functional person can use it and get even greater results. In the article ââ¬Å"The Impact of Digital Mobile Devices in Higher Educationâ⬠(2015). Sevillano and Vasquez-Cano from the University of Granada in Spain state ââ¬Å"Without doubt, ubiquitous learning forms a new educational paradigm that stems from new media and technology resources based on the principles of mobility,Show MoreRelatedImportance Of Cell Phones In The Classroom1719 Words à |à 7 PagesThe idea of cell phones in the classroom is an immensely debated topic. Researchers and professors have done research and conducted experiments to decide if having technology in the classroom is beneficial or simply a distraction. Many schoolââ¬â¢s policies on the use of technology vary depending on the type of education system. The statistics given based on whether cell phone use is permitted at school is oftentimes used to support one side of the argument. People tend to lean towards a specific sideRead MoreCell Phones in the Classroom: Keep Them Banned, or Incorporate The m?1413 Words à |à 6 PagesCell phones are quickly becoming a child and teenagerââ¬â¢s new best friend. In fact, they even seem to be replacing human contact, and are now how both children and teenagers communicate with each other. Cell phone sales have sky rocketed at an alarming rate, and many of the consumers are under the age of 18, meaning they are still in elementary and high school. Society has influenced students to feel that they need to own a cell phone to be ââ¬Å"coolâ⬠, thus making the issue of cell phones in the classroomRead MorePros Of Cell Phones At School755 Words à |à 4 PagesCirelli, Cheryl. ââ¬Å"Pros of cell phones in school.â⬠Retrieved from http://cellphones.Lovetoknow.co Cheryl Cirelliââ¬â¢s ââ¬Å"Pros of cell phones in schoolâ⬠is an excellent resource for debating in favor of cellphones in school. It offers examples and evidence to the topic of cellphones in the classroom. Cirelli explains that cellphones are not only an in stant form of communication, but also a learning aid. In addition, cellphones can be used as a collaboration tool for group projects. Overall, she supportsRead MoreIncreasing Usage Of Cell Phones1174 Words à |à 5 PagesAbstract Smart phone allows us to communicate with the people who we wish to stay connected with. Nowadays due to the over usage of cell phones we often find ourselves wasting too much time on it, obesity growing in teenagers, distant relationships with people etc. after researching we found that the increasing usage of cell phone has a great effect on students studying in high schools or collages such as their behavior, dropping grades etc. Concerns about dependency on mobile phones corresponded toRead MoreCell Phones Should Not Be Banned976 Words à |à 4 Pages The use of smartphones is becoming more common, but at times the use of cell phones can cause problems for a school system. Cell phone usage during school has increased significantly since technology has allowed us to access the internet or social media and text or call anyone whenever we desire. In certain circumstances, however, the use of cell phones should not be allowed such as in class. Some students may face a challenge by p utting their phone away just for a split second, and they cannotRead MoreEssay Adolescents: Leave the Cell Phones At Home1676 Words à |à 7 PagesPost inception of the cell phone has fueled a shift in the civility of adolescent social interaction. Gone are the days of seeing teenagers imaginatively playing alongside each other with the only restriction being his or her ability to effectively communicate. Virtual conversations, text messages and online social networks have replaced development of social skills through personal interactions. Some educators insist that cell phones provide a unique opportunity to capitalize on the learning experienceRead MoreOur Distracted Culture : What Was It?1643 Words à |à 7 Pagesinto depth on how our culture is addicted to devices, specifically cell phones, that correlates with social media and how it affects relationships and everyday life. He claims, The harsh truth is we Americans have become addicted...is taking a toll on everything from nurturing our authentic relationships to simply paying attention to what matters during our brief lifetimesâ⬠(5H). In other words, these distractions, mainly cell phones, withdrawal us from life and lead us to fail to communicate withRead MoreCell Phones Harm Students Academically Essay1663 Words à |à 7 Pagesââ¬Å"Even when they have a computer or tablet at their fingertips, students prefer to use a mobile phone for projects, most adults wouldn t undertake without a keyboard and mouseâ⬠(Wells D.1). Efforts to incorporate cell phone in the classroom is quickly gaining momentum (Compoy and Harte A.3). In a 2013 poll of 2600 schools, 10 percent of the schools were allowing to use mobile devices this is up from 3 percent in 2010 (Compoy and Harte A.3). Students of today seem more connected to their wirelessRead MoreThe Effects Of Cell Phones On Our Lives1053 Words à |à 5 Pagesimprove our everyday lives. The wide use of cell phones has caused a remarkable impact on p hysical, and social aspects of our life. Cell phones impacts have contributed positively to our lives, but still others have influenced negatively on our life. With technology, the way we communicate has changed over the past year with our smart phones we can surf the internet, check our social media accounts, use GPS, and text and call our families and friends. The cell phones have made a significant impactRead MoreThe Effect Of Cell Phones On Teenager s Lives843 Words à |à 4 PagesThe Effect of Cell Phones in Teenagerââ¬â¢s Lives iPhone 5, 5s, 5c, 6, 6XL, Droid, Blackberry. The list of different cell phones that are in the possession of the teenage population across the world, is endless. The use of a cell phone especially in the teenage years, is almost like an addiction. This is mostly because of the endless possibilities having to do with a cell phone. Today cell phones are basically mobile computers at your fingertips. Within a second the Internet can be searched for
Wednesday, May 6, 2020
Markting Mix Free Essays
Marketing Mix Activity 2. Zaraââ¬â¢s Objectives, Strategies and Problems. 2. We will write a custom essay sample on Markting Mix or any similar topic only for you Order Now 1 Objectives The first objective for Zara is to continue their expansion in countries like Switzerland, Italy, and Czech Republic and also on other continents: Latin America and Asia. A second objective is to continue their storesââ¬â¢ growth in the countries where already exists in order to consolidate its position and increase its market share. By the accomplishment of the two objectives Zara is looking to create enduring profitable growth. 2. 2 Strategies I will start with the product market penetration used by Zara and more precisely with the product line stretching (one of the tactics allowed by the product market penetration) and we can see in OUR MISSION STATEMENT ENVIRONMENTAL POLICY Through Zaraââ¬â¢s business model, we aim to contribute to the sustainable development of society and that of the environment with which we interacts. The companyââ¬â¢s commitment to the environment is included in Inditex Groupââ¬â¢s Corporate Responsibility Statement, published on our website: www. inditex. com. The following are some of the objectives and actions included in the framework of the groupââ¬â¢s environmental commitment and have a direct impact on our shops and customers: AT THE STORE * ââ¬â We save energy. * ââ¬â The eco-friendly shop. * ââ¬â We produce less waste, and recycle. * ââ¬â Our commitment extends to all our staff. * ââ¬â An environmentally aware team. We save energy. The eco-friendly store.? We are implementing an eco-friendly management model in our shops in order to reduce energy consumption by 20%, introducing sustainability and efficiency criteria. This management model sets out measures to be applied to all processes, including the design of the shop itself, the lighting, heating and cooling systems and the possibility of recycling furniture and decoration. We produce less waste and recycle. Recycling hangers and alarms, which are picked up from our shops and processed into other plastic elements, is an example of our waste management policy. Millions of hangers and alarms are processed each year and both the cardboard and plastic used for packaging are also recycled. Our commitment extends to all our staff. Increased awareness among our team members.? We hold In-company awareness campaigns and specific multimedia-based training programmes to educate our staff in sustainable practices, such as limiting energy consumption, using sustainable transport and modifying behaviour patterns. WITH THE PRODUCT * ââ¬â We use ecological fabrics. * ââ¬â Organic cotton. * ââ¬â We manufacture PVC-free footwear. We use ecological fabrics. Organic cotton.? Zara supports organic farming and makes some of its garments out of organic cotton (100% cotton, completely free of pesticides, chemicals and bleach). They have specific labels and are easy to spot in our shops. We produce PVC-free footwear. No petroleum derivatives or non-biodegradable materials are used in the production of our footwear (PVC free). IN TRANSPORT We use biodiesel fuel.? Zaraââ¬â¢s fleet of lorries, which transport more than 200 million items of clothing a year, use 5% biodiesel fuel. This allows us to reduce our CO2 emissions by 500 tons. Zaraââ¬â¢s Marketing Strategy Posted on September 16, 2011 by Conrad Chan The fashion company Zara has a marketing strategy that is quite unique. Zara only spends about 0. % of their revenue on promotion. This would be the reason Zara does not appear on television or poster advertisements. Zara focuses heavily on their product, place and pricing as opposed to promotion. Zara rarely advertises any store sales or à have sales promotions other than sale items unlike other retailers. It is also interesting to note that Zara never places their brand or logo on their products. I n contrast to local retailers like J2 Clothing, Zaraââ¬â¢s sales associates do not need to focus on personal selling. Their customer service within the store is rather weak. It is their innovative products and affordable pricing that keeps customers returning to their store. Their products seemingly advertises itself. In addition, Zara has remarkable logistics and they are able to get a product from design to the shelf in just two weeks. With such efficiency, they are able to produce thousands of new designs a year. In fact, Zara produces new products every week as said on their website. Zara is known for their fast fashion, which means popular products may disappear off the shelf within days, forcing customers to constantly check for new items. Zara also markets itââ¬â¢s brand through rapid expansion. With more than 1,500 stores around the world in over 70 countries, they open around 150 new stores every year. With the brand becoming world renown, the company is also focusing on sustainable marketing by opening stores which consume 30% less energy compared to the average conventional store. The new stores also save 50% of water consumption and maintains their CO2 emissions below 150 toms a year. It is no wonderà aà Louis Vuittonà spokesperson described Zara as ââ¬Å"possibly the most innovative andà devastatingà retailer in the worldâ⬠. Zaraââ¬â¢s Success Strategy for Dummies Zara, or more precisely its parent company Inditex, has become the worldââ¬â¢s largest retailer. Here is how they did it in 3 steps! But first, just a few impressive numbersâ⬠¦ * Annual sales: â⠬13. 8 billion (? 11. 2 billion) * Garments produced in one year: 840 million * 5,900 stores in 85 countries * Zara has become a renowned fashion phenomenon with its ability to provide stylish interpretations of catwalk trends at a reasonable price and at exceptional speed. So how do they do it? STEP ONE: Find out what customers want It all starts with the store staffâ⬠¦ ââ¬Å"What if this dress was a little shorter? Would you like this jumper in another colour? What if we added zippers at the ankles? â⬠â⬠¦ These are questions you often hear at Zara. This is because Zaraââ¬â¢s store staff has been trained to find out what you want. Store managers are really motivated to do this because as much as 70% of their salaries can come from commissions. When the day is over and the store is closed, the staff turns into a sort of investigation unit, searching for clues in the pile of unsold items that customers tried on. They look for any evidence of colour, style and fabric trends. Geeky computer stuffâ⬠¦ Then, armed with Digital Assistants, they store their report on a very intelligent information system and combine it with the hard data captured at the cash register. Zaraââ¬â¢s Headquarters in Spain can then access this information to find out current trends in what customers want. STEP TWO: Offer what customers want Designingâ⬠¦ From their Headquarters in La Coruna (Spain), designers and product developers look at all the data collected from the stores to create clothes we have shown interest for. By the way, they design over 30,000 items a year versus only 4,000 by H;Mâ⬠¦ WOW! Zara has often been accused of copying high-end brands, but always got away with it because they always change their design just enough to escape copyright laws. Producingâ⬠¦ The average time for a Zara concept to go from idea to appearance in store is 15 days, while it takes H;M about 3 to 5 months! This is because Inditex runs a vertical supply chain, which means that it possesses its own manufacturing and distribution capabilities. A Dolce ; Gabbana dress photographed on fashion week takes months to arrive on the shop floor, but Zara manages to produce something awfully similar in just a couple of weeks! How infuriating for designers?! By making roughly 40% of its own fabric and purchasing most of its dyes from its own subsidiaries, Zara gains a lot of flexibility and saves a lot of time. It actually dyes its cloth in its own factories as late as possible so it can react more quickly to any trend shift that might occur mid season. ? STEP THREE: Attracting customers Frequent and limited productionâ⬠¦ Zara stores receive deliveries of new clothes twice a week. This constant arrival of new, limited-run items encourages us to visit Zara much more often and has created an urgency to buy. I definitely feel this. If I see a jacket I really like from Zara, I know I have to buy it now, or it will probably be gone by next week. No advertisingâ⬠¦ itââ¬â¢s all about location! You will never see a Zara flashy campaign, thatââ¬â¢s because Inditex doesnââ¬â¢t advertise. In fact, it barely even has a marketing department! As Mark Tungate describes it, ââ¬Å"The secret to Zaraââ¬â¢s appeal is that, although shopping there is cheap, it doesnââ¬â¢t feel cheapâ⬠. This phenomenon is due to Inditexââ¬â¢s heavy investments on the beauty and historical appeal of itââ¬â¢s stores. It wants its stores to look and feel like a luxury shop. Zara will place its store very close to luxury brands, targeting each cityââ¬â¢s smartest shopping areas, and then buy a grand, modern and spacious store. In fact, Zara bought the most expensive building ever sold in Manhattan: 666, 5th Avenue for the modest sum of $324 million! How to cite Markting Mix, Papers
Wednesday, April 29, 2020
Strategic Planning Essays (969 words) - Strategic Management
Strategic Planning Strategic Planning: A Dynamic Duty Tiqila Bryson-Finney Organization Theory And Design August 7, 2000 Coca-Cola and Pepsi Cola are household names. Together they control soft drink market. Their success can be attributed to their overall strategy to produce and promote their products. They both decided to build global brands to bottlers throughout the world. And a portion of the proceeds goes toward advertising to build and maintain brand awareness. The bottlers are responsible for producing and distributing to vending machines, supermarkets, restaurants, and other retail outlets. However, the advertising is left up to Coca-Cola and Pepsi. In addition, the bottlers must sign an agreement that prohibits them from distributing competing cola brands. Their strategy is simple, yet dynamic. It forces bottlers to enter into exclusive agreements, which creates a high barrier to entry into the industry. Any potential competitor must create their distribution network rather than use the existing one. And the large amounts of money spent on advertising helps to develop a global brand name and differentiate their products. Furthermore, brand loyalty allows both companies to charge high prices. Accordingly, managers must study the way other organizations behave and identify their strategies. In an uncertain or unstable competitive environment, managers must hold fast in thorough planning to find a strategy that allows them to compete effectively. Strategic planning involves three major steps: determining an organizations mission and major goals, choosing strategies to realize the mission and goals, and implementation of the strategies. Determining the organizations mission and goals is the first step of the planning process. To define the mission managers must ask themselves Who are our customers, are their needs being satisfied, and how are we satisfying them? These questions allow the manager to identify the needs for the present and future. They also help the managers to plan and establish appropriate goals and disregard inappropriate goals. Developing goals give an organization a sense of direction. Coca-Colas mission to maximize shareowner value over time is backed by six key beliefs: 1) Consumer demand drives everything we do. 2) Brand Coca-Cola is the core of our business. 3) We will serve customers a broad selection of the nonalcoholic ready to drink beverages they want to drink throughout the day. 4) We will be the best marketers in the world. 5) We will think and act locally. 6) We will lead as a model corporate citizen (Cola, 2000). These objectives are their strategy to increase sales to improve profit. Their goals are ambitious and require that managers continually improve performance capabilities. Once the mission and goals are agreed upon and formally stated in a corporate plan, the next step is to formulate a strategy. Strategy formulation involves managers analyzing an organizations current situation and then developing strategies to accomplish its mission and achieve its goals. It begins with analyzing the factors within the organization and outside, in the environment, that may affect its ability to meet its goals now and in the future. SWOT analysis is a technique used by managers to analyze these factors. Its planning exercise identifies organizational strengths, weaknesses, opportunities, and threats. Based on SWOT analysis managers are capable of implementing the best strategies to achieve its organizations mission and goals. It is assumed Coca-Cola has a well-developed strategy, brand name reputation, good marketing skills and differentiation advantage as strengths. One of their opportunities was expanding into foreign markets. One of their weaknesses would be their recent conflict and politics. And a potential threat would be an increase in industry rivalry (Pepsi). With the SWOT analysis completed, and strengths, weaknesses, opportunities, and threats identified managers can determine strategies to achieve the organizations mission and goals. These strategies should enable the organization to attain its goals by taking advantage of opportunities, attacking threats, building strengths, and correcting weaknesses. After identifying the strategies needed to achieve an organizations mission and goals, managers must confront the challenge of putting those strategies to action. Strategy implementation requires managers to allocate responsibilities to appropriate individuals or groups, draft detailed action plans that specify how a strategy is to be implemented, establish a timetable for implementation that includes precise, measurable goals linked to the attainment of the action plan, allocate appropriate resources to the responsible individuals or groups,
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